User Persona 1 and 2
PRECIOUS UKACHUKWU
UI/UX designer
Student Talent Hiring and Customer Acquisition Platform
Bukable Enterprise Application
Project Overview
Many employers use hiring platform to find the right candidates by posting job openings which allow them to reach a large pool of candidates at once, instead of selecting candidates manually.
Bukable Enterprise Application is a platform designed to allow employers and recruiters to have access to internship candidates such as undergraduates students and recent graduates. It is designed for companies to manage their recruitment processes and at the same time, connect with mentees.
Bukable Enterprise Application include a cloud-based ATS software that manages the recruitment process. It allow Bukable to collaborate with companies with a hiring team
The Problem
Difficulty in reaching a large number of applicants
Few hiring platforms to post jobs and deals
More time wasted while hiring candidates manually. Recruiters wants a solution that can make hiring process easy and fast
Difficulty finding interns that are more suitable for the position
The Goal
A hiring platform to post jobs and deal
save time to hire. Example improving interview scheduling management
Connect with talent
A platform that makes hiring process smooth from the beginning to the end.
Monitor the responses of mentees when jobs and deals are posted
Reach out to a large pool of applicants giving more opportunities to people from different backgrounds.
Target Users
Employers
Recruiters or Hiring Managers
Companies.
Tools
Figma
Figjam
Wrike
Team
6 UX designer
3 UX Researcher
1 project/product manager
My Role
UX Design
Brand Designer
Timeline
Overall: 4 months
Discovery & Research: 1 month
Brand and Design System: 1 month
Design & testing: 2 months
Empathy Map
The empathy map provided a comprehensive view of the users' world including their motivation, pain points and aspiration. It helped to identify opportunities for creating a solution that addresses their needs. It captured the insights and observations gathered, and served as a guide for developing a user-centered solution that can provide value to the user.
By using an empathy map, the team was able to empathize with the users, understand their perspective and create a solution that meets their expectation.
User Personas
User personas helped the design team to focus on the users needs, goal and challenges, rather than just the technical need of the platform. This approach ensures that the platform will be more intuitive and user friendly which will ultimately lead to better user engagement and adoption
User Flow
In other to have an understanding of how seamless and short it is for a user to easily complete a task on Bukable, a user flow was drawn out showing the actions a user must take to achieve an end goal.
While the Bukable isn't limited to recruitment, below is a flow showing how a user seeking to employ job seekers on the Bukable platform can go about it step by step.
Next steps
Project has been handed over to the engineering team who are currently developing this version 2.0