Took the client brief directly with no existing design file, restructured the nav and page flow into clear sections (What You’ll Find, Locations, Private Events, Daily Cata), and rebuilt in Webflow with a CMS-driven blog page and blog posts that are easy to update. Click here to view the Webflow website
The Problem
The client’s existing site had grown disorganized over time. Locations were bundled inconsistently in the nav (one menu item covered two separate locations) and repeated in multiple places on the page. The primary “Shop” action was buried instead of leading. Copy and promotions had gone stale, including leftover messaging from the COVID era. There was no clear separation between the three distinct offerings: gourmet groceries, wine shop, and wine bar. Click here to view the Squarespace website
The Goal
Rebuild the information architecture so a first-time visitor can immediately find what they need, whether that’s shopping, visiting a location, or booking a private event, and give each of the three locations and three offerings its own clear space. Click here to view the Webflow website